Olivier Boulais
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Helping AIM creating their customer experience through a eCommerce platform


Helping AIM creating their brand from A to Z

AIM

PURPOSES

AIM create transformational experiences for people to live happy, healthy, sucessfull fun lives.

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AIM STAND FOR

Every humans in this world who try to better them self. For every men's and women's who's going all out to achieve their athletic goals.
AIM’s products and the emotional value they offer is filling the gap to reach every atlethes full potential.

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THOUGH AS NAILS

EVERYDAY SHOULD BE FREE OF MUSCLE SORENESS..

We’ll never say it enough, life is short so let’s not only make the most out of it. The fantastic moment you want to live for is at your door and we will help you to get there.
AIM product is not gonna save your life but it will certainly ease your soreness in order to live a happy, healthy & successful fun life. The identity is mostly based on ESP. The brand carry a bold statement “pain is at our core”.

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Challenge

With a decline in wholesale and traditional retail opportunities, a focus on direct to consumer was necessary in order to
broaden AIM reach to new demographics. As a brand historically associated with action sports, an industry on the decline, our
goal was to create a revamped design system and shopping experience aimed to inspire the brands broader creative audience in an authentic manner.

Approach

We worked closely with AIM internal brand and eCommerce teams to develop a rejuvenated visual system that focuses
on paying tribute to their rich creative heritage. The updated system portrays the brands progressive, irreverent, and
passionate culture while connecting with their core community of creative individuals.

Solution

The result is a bold, global eCommerce platform grounded in a framework that’s flexible across all products.
The updated platform speaks to a broader audience while providing enhanced merchandising
opportunities, stronger product presentation, contextual content pathways,
elevated photography standards, and a more engaging brand experience.

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Site Experience
An Ecommerce platform that blends product and brand storytelling

With continually shifting trends in style, cultural mindsets, shopping preferences, and social currency, we saw
an opportunity for the AIMbrand to refine and align through their digital experience. We needed to do more than
just sell a product, we needed to stand for something. By focusing on a product-centric and brand driven user experience
we promote building an emotional connection that bridges the gap between our brand, the core, and a new audience.

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Pairing product with inspiration; the experience rewards the user and appeals to their explorative nature.
Making the shopping experience more human, similar to how you would shop in a store or discover products through friends.

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